Trade Media Uncovered - The Digital Shift in the HVAC Sector

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A New Voice Meets Old Hands: BetaTalk's host Nathan, new to media, chats with his friends Joe Sharpe, Joe Dart and Andrew Gavid at Lyrical Communications

Episode Summary:

In this special episode of Trade Media Uncovered, host Nathan Gambling of the BetaTalk podcast steps into the world of long-standing trade journalism. Nathan, a new voice in the heating sector's media landscape, sits down with the pioneers who have shaped the industry's discourse for decades.

We delve into the fascinating history of trade media, from the glossy pages of published magazines to the fast-paced, digital world of today. This conversation explores how the way professionals communicate, learn, and do business has been transformed by technology. The discussion also takes a deep dive into the history of The Installer Show, the UK's largest heating and plumbing trade exhibition, and how media works alongside events and awards. We even discuss the future of AI in the industry, including the work Lorefully did with Nathan at the Installer Show.

Key Topics Covered:

• The unique role of trade media in the heating and plumbing industry, and how it has evolved from print to digital.
• A look back at the origins of trade publications, including the journey of Refrigeration News (1898) which became RAC Magazine, where our guest, Andrew, once worked before eventually joining the Installer team at Lyrical Communications.
• How the ABC Certification served as an  auditor for the circulation of print magazines.
• The pivotal shift from traditional print to digital platforms and the rise of citizen journalists and influencers.
• How media works alongside events and awards to build and sustain a community.
• We discuss the future impact of AI on the industry, and Nathan learns what the NCTJ (National Council for the Training of Journalists) is. 
• A "then and now" look at trade events, including the evolution of The Installer Show and its new counterpart, the Elemental Show.

The show also discusses the Guild of Master Heat Engineers 

Links & Resources:

• The Installer Show: https://www.installershow.com/
• The Elemental Show: https://elementallondon.show/
• BetaTeach Newsletter Signup:  https://www.betateach.co.uk/subscribe
• Lorefully AI Report: https://www.lorefully.com/cart

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