The Marketer’s Guide to Modern Storytelling
- Author
- Column Five
- Published
- Thu 28 Aug 2025
- Episode Link
- https://www.spreaker.com/episode/the-marketer-s-guide-to-modern-storytelling--67516855
Maybe it’s not a content problem. Maybe it’s a clarity problem.
With AI-generated posts flooding every channel and SEO playbooks changing by the week, B2B marketers are creating more content than ever—yet somehow, it’s hitting with less impact. So what actually sets a brand apart today? It might come down to something deceptively simple: better storytelling.
In this episode, Roman, Head of Marketing at Sifflet, shares his thoughtful take on why “90% of marketing is content”—and why we need to rethink how we approach it.
We also discuss:
With AI-generated posts flooding every channel and SEO playbooks changing by the week, B2B marketers are creating more content than ever—yet somehow, it’s hitting with less impact. So what actually sets a brand apart today? It might come down to something deceptively simple: better storytelling.
In this episode, Roman, Head of Marketing at Sifflet, shares his thoughtful take on why “90% of marketing is content”—and why we need to rethink how we approach it.
We also discuss:
- Why founder content is peaking—and what comes next
- The quiet return of PR, direct mail, and other "dead" tactics
- The one field in your contact form that tells you what your dashboard never will
