The CMO Playbook for the AI Era w/ Gabe Larsen
- Author
- Column Five
- Published
- Thu 03 Apr 2025
- Episode Link
- https://www.spreaker.com/episode/the-cmo-playbook-for-the-ai-era-w-gabe-larsen--65321464
If your brand only shows up when a customer has a problem, you’ve already lost the game.
In this episode, we sit down with Gabe Larsen, CMO of Kustomer, to tear into what most B2B marketers are getting wrong, and why brand isn’t a “nice to have,” function but rather the differentiator. Gabe drops the kind of no-fluff, first-principles manifesto that B2B leaders need to hear right now: customer service starts at hello, not help.
We break down:
In this episode, we sit down with Gabe Larsen, CMO of Kustomer, to tear into what most B2B marketers are getting wrong, and why brand isn’t a “nice to have,” function but rather the differentiator. Gabe drops the kind of no-fluff, first-principles manifesto that B2B leaders need to hear right now: customer service starts at hello, not help.
We break down:
- Why “AI-powered” means nothing if your messaging isn't good enough.
- How to build a prolific, persistent drumbeat that earns attention.
- Why LinkedIn is the new B2B battleground (and most marketers are whispering).
- How digital workers, partnerships, and sharp storytelling are redefining GTM in real-time.
