Ep. 8 Jackie Wylie (Chief Marketing Officer at Textio)
- Author
- Column Five
- Published
- Thu 06 Jul 2023
- Episode Link
- https://www.spreaker.com/episode/ep-8-jackie-wylie-chief-marketing-officer-at-textio--54648698
Today we’re talking with Jackie Wylie, Chief Marketing Officer at Textio—a B2B SaaS company that makes workplaces more equitable, inclusive, and diverse by helping customers achieve measurable Diversity, Equity, and Inclusion (DEI) outcomes. On a mission to eliminate bias with both hiring and retention efforts, Textio is set to disrupt the way companies attract and retain talent.
We chat with Jackie about systemic bias in companies, how her team approaches storytelling around their DEI tools, the consequences of brands not pursuing DEI once the economy rebounds, and why DEI is still among the first things to be cut from budgets.
Join us as we discuss:
We chat with Jackie about systemic bias in companies, how her team approaches storytelling around their DEI tools, the consequences of brands not pursuing DEI once the economy rebounds, and why DEI is still among the first things to be cut from budgets.
Join us as we discuss:
- How language and rhetoric play a role in eliminating systemic bias
- Software as an automation tool to help address systemic DEI issues in the workplace
- Making the case for budget spend (even in today’s economy)
