Ep. 4 Drew Hoffman (VP of Brand at SentinelOne)
- Author
- Column Five
- Published
- Thu 11 May 2023
- Episode Link
- https://www.spreaker.com/episode/ep-4-drew-hoffman-vp-of-brand-at-sentinelone--53732897
One of the worst things you can do as a marketer is rely on outdated clichés. Unfortunately, it still happens all the time — so much so we all know the tropes.
In this episode, we’re speaking with Drew Hoffman, VP of Brand at SentinelOne, a cybersecurity company. Drew talks about the use of AI and how they’ve leveraged it to share their story in a new world.
Join us as we discuss:
In this episode, we’re speaking with Drew Hoffman, VP of Brand at SentinelOne, a cybersecurity company. Drew talks about the use of AI and how they’ve leveraged it to share their story in a new world.
Join us as we discuss:
- How to capture the right emotion in your brand storytelling
- How to leverage ai to build the brand
- How Drew moved beyond the stale tropes to tell a unique cybersecurity story
- Why cybersecurity tends to play it safe in its brand storytelling — and why that’s a mistake
