Becoming Marketing’s Big Sister

It’s a tough time to be a marketer. Teams are lean, expectations are high, and AI is everywhere—but automation can only take you so far if your brand voice gets lost in the shuffle. So how do you keep your storytelling sharp and human in a world that’s increasingly not?

In this episode, we’re joined by Trish Seidel, Marketing Director at Teal and the voice behind “Marketing’s Big Sister.” Trish brings a thoughtful, grounded perspective on what it means to build real brand connection in a noisy landscape. From her experience bridging U.S. and European startup cultures to her experiments with AI-powered content, Trish shares what’s working, what’s broken, and why marketers deserve better.

We also talk about:

• Teal’s unique approach to scaling content with AI agents (that still sound human)
• The cultural divide in startup marketing across continents
• Why ABM often misses the mark
• The emotional weight of proving your value in scrappy teams