Best of LinkedIn: Social Selling CW 33/ 34

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted concept of social selling and employee advocacy, primarily focusing on the LinkedIn platform. Many authors highlight that social selling is fundamentally about building authentic relationships and providing value, rather than direct product pushing, while others emphasize the importance of measuring total sales achieved from social selling rather than just vanity metrics. Several pieces advocate for employee advocacy as a powerful and authentic marketing force, stressing that genuine engagement and personal brand building by employees significantly outperform traditional corporate messaging. There's a strong consensus that authenticity, consistent engagement, and a strategic approach are crucial for success, whether it's through optimising LinkedIn profiles for value, crafting compelling content, or fostering a workplace culture that empowers employees to share. The impact of AI on social selling is also touched upon, alongside practical tips for securing budget for advocacy programms and navigating the evolving LinkedIn algorithm.

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