We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.
This edition outlines key takeaways from INBOUND 2025, focusing on HubSpot's AI-first strategy and the evolution of its Smart CRM. It details the "Loop" growth playbook, an operating model that integrates human creativity with AI efficiency, emphasising hybrid teams. The advancements include a Smart CRM designed for flexible adoption, featuring self-updating records and streamlined views. Furthermore, the text introduces the Data Hub and Data Studio for unified data management, and a suite of AI Assistants, Agents, and Breeze Studio to enhance various business functions, from sales prospecting to marketing execution. Finally, it highlights significant updates to CPQ and the reimagined Marketplace, underscoring HubSpot's commitment to AI-powered product innovation and a unified ecosystem.
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