Best of LinkedIn: Channel Marketing CW 27/28

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways

This edition discusses various facets of strategic partnerships and ecosystem growth, particularly within the technology sector. Several authors highlight the critical role of operational rigor and robust systems in ensuring partnership success, moving beyond mere shared vision or signed agreements. The importance of trust, clear communication, and tailored enablement for partners is a recurring theme, alongside the transformative potential of AI in streamlining partner management, recruitment, and attribution. Additionally, the sources examine specific developments within Microsoft's partner programmes, emphasising marketplace optimisation, extended contract terms, and the need for partners to effectively present their value.

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