Best of LinkedIn: Channel Marketing CW 23/24

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key take aways.

This edition offers a comprehensive overview of partner ecosystems and their crucial role in modern business growth. They highlight the importance of treating vendors as strategic allies, rather than mere suppliers, emphasising co-building, co-investing, and co-winning to achieve shared goals. A significant focus is placed on the effective utilisation of Market Development Funds (MDF), which many organisations underuse, missing out on substantial growth opportunities. The sources also discuss the need for centralised systems for partner visibility and management, improving partner enablement content by making it value-forward and modular, and leveraging CRMs to prove partnership ROI. Finally, the texts underscore the transformative potential of AI in marketing and sales, the strategic importance of channel communication and internal alignment, and the shift towards ecosystem-led growth where effective co-selling is paramount for survival and success.

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