Best of LinkedIn: AI in B2B Marketing CW 31/ 32

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) across various industries, particularly sales and marketing. A significant focus is placed on AI Sales Development Representatives (SDRs), discussing their potential to automate repetitive tasks and increase efficiency, alongside concerns about their lack of human nuance, personalisation, and reliance on accurate data. Several authors highlight how AI is reshaping search engine optimisation (SEO) into Generative Engine Optimisation (GEO), with an emphasis on visibility in AI-generated answers rather than traditional search rankings. The sources also examine the broader implications of AI for marketing workflows, customer engagement, revenue growth, and the evolving roles of human professionals in an increasingly AI-driven landscape. This includes shifts in how marketing teams structure processes, leverage AI-driven insights, and adapt to changing customer expectations, as well as the strategic need to balance automation with authenticity in customer interactions.

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