1. EachPod

Unleash Your Expertise and Put a Megaphone to Your Message With Rebecca Cafiero

Author
Amanda Walker
Published
Tue 29 Jul 2025
Episode Link
https://amanda-walker.com/episode352

When I started my business, I thought everyone getting featured on podcasts, in publications, and on stages was just sitting back waiting for invitations. Turns out, there's an entire "underground world" of pitching and visibility strategy I knew nothing about.

The wake-up call: They weren't better than me—they were just playing a game I didn't know existed.

In this episode, visibility expert Rebecca Cafiero pulls back the curtain on how to go from best-kept secret to go-to authority in your industry.

You'll discover:

  • The Expert Triangle: Why you need both visibility AND credibility to be profitable
  • The PROFIT Method: Rebecca's 6-step framework for getting featured everywhere
  • Why social media isn't actually visibility (and what is)
  • How to use AI authentically for PR without losing your voice
  • The psychology behind why visibility feels scary (and how to push through)
  • Rebecca's story: From farm girl to representing $50M+ entrepreneurs

Plus: Get Rebecca's free 4-in-1 pitch template and profitable podcast guest calculator, and hear about Amanda's visibility-focused retreat (September 29-October 2) with only a few spots remaining.

Stop waiting for someone to discover you. It's time to raise your hand and say "pick me" from a place of confidence, not desperation.

Resources mentioned:

  • Rebecca's free tools: https://www.rebeccacafiero.com/
  • Amanda's coaching questions: amanda-walker.com/questions
  • Best Damn Coach Retreat: https://amanda-walker.com/retreat/
  • Connect with Rebecca: @rebeccacafiero
  • Connect with Amanda: @awalkmyway

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