Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold

🎯 Topics covered:

• Why omnichannel still hasn’t “clicked” in MENA
• The hidden friction between sales teams and digital teams
• Overbuilding tech vs. fixing culture first
• What most dashboards get wrong about performance
• Is agentic commerce the real future of shopping?
• Why personalization still fails—and why AI might finally fix it
• Building lean, empathetic e-commerce teams that last
• What retail media actually takes to work

💡 If you're in e-commerce, retail, or digital transformation—this is a must-listen masterclass.

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