Redefining Brand Measurement in Podcasts with AI

Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk.  

The conversation also touches on podcast measurement challenges and Barometer’s expansion into omnichannel platforms, emphasizing the need for continuous education in leveraging audio marketing.

Don’t miss this insightful conversation! 🎧

Timestamps:

00:00 Introduction

00:49 Guest Introduction: Tamara's Journey

03:06 Founding Barometer: The Hackathon Story

04:17 Barometer's Evolution and Impact

05:52 Understanding Barometer's Functionality

11:51 Case Studies and Real-World Applications

16:52 Scaling Marketing Efforts

17:31 Importance of Targeting and Data

18:35 Competitors and Market Landscape

19:50 Expanding Beyond Podcasts

21:28 Granular Content Analysis

23:38 Publisher and Advertiser Collaboration

29:05 Regional Insights and Challenges

32:08 Educational Needs and Future Prospects

33:10 Conclusion and Contact Information

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