Paid Search Advertising Unplugged with Richard Hartley

Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice on mastering paid search and optimizing your campaigns.

Tune in for expert tips and fresh perspectives on navigating the world of paid search! 🎧

Timestamps:

00:00 Introduction

01:09 – Meet Richard Hartley

01:42 – From Drummer to Business Leader: How Music Shaped His Approach

03:05 – Why Paid Search is So Exciting

04:13 – Overcoming Challenges in Paid Search

07:51 – The Evolution of Paid Search Marketing

08:30 – How AI and Automation Are Shaping the Landscape

11:33 – Emerging Search Platforms You Should Know About

14:28 – Key Metrics for Effective Search Advertising

20:18 – Understanding the Value of Search Ads 360

21:37 – Navigating Enterprise-Level Tools in Google Ads

22:54 – Running Global Search Campaigns & Reaching New Markets

24:49 – How to Identify & Hire Top Paid Search Specialists

27:33 – Choosing the Right Paid Media Agency Partner

33:56 – The Role of Automation and AI in Paid Media Campaigns

37:29 – Building Successful In-House and Agency Collaborations

42:14 – Rapid Fire Questions & Final Thoughts

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