Leadership in a Digital Age with Stuart MacKay

Learn how agencies adapt through partnerships with tech companies and integration of consultancy services.

This episode also delves into leadership strategies emphasizing transparency and team empowerment, highlighting the importance of communication and collaboration in enhancing productivity and global team coherence!

Timestamps:

00:00 Introduction

01:18 Stuart's Background and Career Journey

03:26 Challenges in Digital Leadership

03:42 Data-Driven Decision Making

05:01 Agility and Innovation in Advertising

06:32 Client Centricity and Personalization

07:50 Cross-Functional Collaboration

17:51 Adapting to the Digital Landscape

23:12 Collaboration with Tech Companies

27:57 Skills for Digital Leadership

33:25 Innovation and Thought Leadership

33:59 Pushing Boundaries in Media

35:11 The Evolution of Traditional Agency Models

37:24 Integration of Creative Strategy and Media

44:13 Client Leadership and Building Trust

58:23 Effective Team Dynamics and Leadership

01:06:43 Conclusion and Final Thoughts

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