- Author
- ibrahim jabri, Jad Sfeir, Andy Kazandjian
- Published
- Mon 19 May 2025
- Episode Link
- https://belowthefoldpodcast.simplecast.com/episodes/head-of-ecom-at-20m-year-agency-ecom-industry-veteran-ads-vs-events-what-drives-sales-andy-kazandjian-jad-sfeir-_z5aO1yC
Topics:
- Why performance marketing is still king
- How to validate product-market fit with zero inventory
- The rise of omnichannel retail and experiential shopping
- Converting browsers into buyers with 5%+ conversion rates
- Getting customers from first purchase to their 10th
- LTV, apps, personalization—and what brands get wrong
🔗 Tune in to learn how top brands across the MENA region are transforming how they market, sell, and grow.
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q