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Head of Ecom at $20M/Year Agency & Ecom Industry Veteran | Ads vs. Events: What Drives Sales? | Andy Kazandjian & Jad Sfeir

Author
ibrahim jabri, Jad Sfeir, Andy Kazandjian
Published
Mon 19 May 2025
Episode Link
https://belowthefoldpodcast.simplecast.com/episodes/head-of-ecom-at-20m-year-agency-ecom-industry-veteran-ads-vs-events-what-drives-sales-andy-kazandjian-jad-sfeir-_z5aO1yC

Topics:

  • Why performance marketing is still king
  • How to validate product-market fit with zero inventory
  • The rise of omnichannel retail and experiential shopping
  • Converting browsers into buyers with 5%+ conversion rates
  • Getting customers from first purchase to their 10th
  • LTV, apps, personalization—and what brands get wrong

🔗 Tune in to learn how top brands across the MENA region are transforming how they market, sell, and grow.


 

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