Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha

🔍 Key topics include:

• What is Connected TV (CTV) and how it differs from OTT
• The state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & more
• Ad-supported vs. subscription-based streaming: who's winning?
• How high CPMs on CTV can still deliver ROI
• Cross-platform viewership and subscription fatigue
• Innovations like shoppable content and smarter audience targeting
• What brands and agencies should know before entering the CTV space

💡 Whether you’re in advertising, media, or tech, this episode will give you a deep look into one of the fastest-growing channels in digital marketing.

🔗 Listen now and get ahead of the curve on the future of TV in the Middle East.

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