Below The Fold - Marketing & Advertising Show

Topics Covered:

• The rise of business messaging and why it’s changing customer behavior
• WhatsApp vs. WeChat vs. Messenger — the battle for consumer attention
• How conversational AI is transforming custome…

🎯 Topics covered:
• Turning creators into authentic brand partners
• Data’s role in building high-performing influencer campaigns
• Balancing local culture with global brand objectives
• The KPIs that ma…

Topics covered:
• What great brands do differently in Saudi and beyond
• Why building a brand takes more than performance marketing
• The role of trust, storytelling, and consistency in long-term growth
…

🎯 Topics covered:

• Why great loyalty programs start small and scale smart
• How to leverage tech without complicating the customer experience
• The role of data and personalization in building emotiona…

🎯 Topics covered:

•  What zero-based marketing really means
•  Why most startups burn cash before finding product-market fit
•  How to identify your ICP before spending on ads
•  The power of cold outreach (Link…

🎯 Topics covered:

• Why omnichannel still hasn’t “clicked” in MENA
• The hidden friction between sales teams and digital teams
• Overbuilding tech vs. fixing culture first
• What most dashboards get wrong about …

🔍 Topics include:

• How Emirates NBD became a pioneer in Open Finance
• Building secure, scalable, API-first banking platforms
• Real-world fintech partnerships (and what went wrong)
• From core banking to GitHu…

🎯 In Part 2, we cover:

• The rise of creator-led content and employee-generated media
• Why authenticity now outperforms polish in brand storytelling
• How CTV advertising is evolving—and why big screens stil…

📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025.

🔍 In this episode:

• Why media costs keep rising—and how to stay efficient
• The growing power of creative as …

🔍 Topics include:

• How Pay10 became the UAE’s first live Open Finance platform
• Why instant settlement can transform SME growth
• Building with three licenses: SVF, RPS, and Open Banking
• Real-time infrastruc…

🔍 Key topics include:

• What is Connected TV (CTV) and how it differs from OTT
• The state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & more
• Ad-supported vs. subscription-based str…

Topics include:

• Why 60% of Qatar’s population lacks access to credit
• Shareeq Neo’s instant loan platform for salary cardholders
• Building a cross-border fintech with Sharia principles
• Fingular’s mission t…

🎧 Topics include:

• The DFSA’s innovation strategy inside DIFC
• Building a regulatory framework for digital assets
• What makes Dubai’s fintech zone globally competitive
• Tokenization, custody, and real-world …

🎧 Topics include:

• Why traditional insurers shy away from AI, blockchain & gaming
• How Relm built a 10,000+ data set to underwrite “uninsurable” tech
• The regulatory dance: balancing speed with compliance
• W…

Topics:

• Why performance marketing is still king
• How to validate product-market fit with zero inventory
• The rise of omnichannel retail and experiential shopping
• Converting browsers into buyers with 5%+ co…

🎧 Topics include:

• How DHL is using AI, digital twins, and automation to move millions of parcels daily
• Why logistics is the next frontier for sustainability
• Upskilling Africa through DHL’s Ubuntu Academ…

🔑 Key Topics:

• What is Soca AI and how does it work?
• Why on-prem AI matters for security and performance
• How AI agents will collaborate in the near future
• The role of human creativity in an AI-driven worl…

🎧 Topics include:

• What Vercel is doing to simplify the modern web
• How AI and V0 are empowering non-developers to build
• Why developer tools are moving from code to conversation
• Real-world use cases (like …

🎧 Topics include:

• Inside Falcon 1, 2, and 3: UAE’s open-source LLMs
• The role of ethics in next-gen AI systems
• Why the Gulf is becoming a serious AI innovation hub
• Scaling autonomous agents and robotics w…

🎧 Topics include:

• How AI is reshaping education-to-employment pipelines
• The launch of MAAN RAI and skills-based job matching
• Why youth need more than just degrees—they need direction
• Digital inclusion, e…