AI: Chicken Or The Egg

Jeff Cunning and Charlene Tay from Pattern89 join us to talk about how they use AI to help marketers build creative content that resonates with their audiences.

They discuss the challenges of explaining the outputs of AI models in a way that provides customers with actionable data, and how they've had to quickly develop product offerings from initial proof of concepts. Charlene shares her technical perspective as a data scientist, and Jeff speaks through his lens as Pattern89's Chief Product Officer.

You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!