The Power of Buying Back Your Time as a Working Parent with Christine Landis

Welcome back to Behind the Fold! This episode is a powerful conversation with Christine Landis, former fintech CEO, mother of two, and founder of Peacock Parent. After selling her company for eight figures and becoming a parent shortly after, Christine shares how she applied executive-level delegation to motherhood and why it's time parents treat their time like a business asset. We unpack the mindset shifts, systems, and real-life strategies behind buying back time and redefining what support can look like at home. If you’re tired of doing it all and still feeling behind, this episode offers a new path forward. 

Here’s what we get into:

• 06:45 – Christine’s career journey and selling her fintech company at 36, then unexpectedly transitioning into motherhood months later.
• 14:43 – How Christine applies CEO-level delegation to family life and redefines what it means to be a “good parent” without doing it all.
• 18:37 –  The inspiration behind Peacock Parent, and why hiring help at home shouldn’t feel taboo or “too bougie”.
• 22:51 – The mindset shift from “I should do it all” to making strategic decisions about what drains vs. energizes you.
• 28:54 – Real numbers around hiring help, from meal prep chefs to family assistants, and why the true ROI isn’t just time saved, but mental clarity and energy reclaimed.
• 34:53 - How to recognize when you need help, shift from guilt to action, and take the steps toward creating more time and presence in your life.

If today’s conversation opened your eyes to a new way of living, I’d love to hear your thoughts—send me a message over on Instagram @rachellesaevil. Make sure to take Christine’s quiz to calculate your hourly rate and explore how delegation could work for your life. All the links are below! Also, if you know a mama who needs this reminder, please share this episode with her. Let’s keep building this community of women who are redefining motherhood on their own terms. 

Connect with Christine:
Take THE QUIZ
Linkedin: www.linkedin.com/in/christine-landis-287010299/
Website: https://peacockparent.com
Instagram: @peacockparent 

Take $75 OFF any subscription to Proxy by Peacock Parent with code FOLD75.

Mentioned:
“Buy Back Your Time” by Dan Martell
“Fair Play” by Eve Rodsky

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