Legacy, Business, and the Ripple Effect with Global Marketing Strategist Mia Fileman

Welcome back to Behind the Fold! In this episode, I sit down with global marketing strategist Mia Fileman: founder of Campaign Del Mar and co-founder of Ripple Festival. Mia has built a reputation on cutting through the noise with practical, no-fluff marketing strategies (I highly recommend checking out her newsletter!), and today she shares a candid look behind her next big leap of launching a small business festival from the ground up. We talk about what it really takes to build a legacy-led business, why community matters more than ever in a world of AI overwhelm, and how motherhood continues to shape her decisions as a founder. This conversation reminded me that growth doesn’t always mean doing more, it’s often about doing less, with intention.

Stayed tuned as we chat about:

• 06:16 - How Mia ran her business and parented while living abroad for 10 months and why that year of “maintenance” actually led to growth.
• 10:22 - What’s changed in the four years of momentum behind Campaign Del Mar and how sustainable systems now give more freedom.
• 12:41 - The vision behind Ripple and why Mia risked it all to create a purpose-led event that fosters real connection, creativity, and legacy in an increasingly disconnected digital world.
• 28:30 - Why legacy matters not just in business, but in family too—how Mia brings her kids into the brand and built a flexible life that supported a year abroad.
• 42:16 - The art of strategic sacrifice and why Mia believes this is the key to sustainable success in both business and parenting.

This episode couldn’t have come at a better time for me, three months postpartum and working in the in-between. I’d love to know what resonated most with you and what kind of phase you’re in. Send me a message over on Instagram @rachellesaevil, or leave a quick rating and review. If today’s conversation with Mia inspired you to think differently about legacy, balance, or the power of doing less with more intention, share this episode with a fellow entrepreneur or working parent who needs to hear it. 

Connect with Mia:

Sign up for her newsletter: https://www.campaigndelmar.com/roundup
Instagram: @campaign_del_mar / @gotmarketingpodcast / @ripple_festival
Website: https://www.campaigndelmar.com/
Listen to her podcast, Got Marketing?: https://www.campaigndelmar.com/got-marketing
Ripple Festival: https://www.ripplefestival.au/

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