From Agency Chaos to Aligned Living: Kady O’Connell on Scaling Back to Find Herself

Sometimes you meet someone who shifts the way you see everything, and for me, that person is Kady O’Connell. Back when I took my first mat leave, she reminded me of a grounding truth that I come back to constantly: “You are your brand.” In this episode of Behind the Fold, I sat down in person with Kady—award-winning agency founder turned personal brand strategist, mom of two, and living proof that you can build a business model that works for your life, not the other way around. We unpack the real, raw evolution of her business, how motherhood changed everything, even in ways she didn’t expect, and why she believes women don’t have to choose between purpose and parenting.

Here’s what we get into:

• 00:49 - The identity shift of motherhood and how it cracked open a new layer of truth in Kady’s business.
• 08:54 - The ego hit of scaling back, and how she found more alignment (and revenue) in doing less.
• 12:13 - Building a business around what actually lights you up, and buying back your time accordingly.
• 21:11 - Why motherhood is the ultimate personal growth journey, and how Kady leaned into it instead of resisting it.
• 31:53 - The power of receiving support, shifting beliefs, and creating space for abundance to flow.
• 34:48 - How giving birth changed Kady’s entire relationship with control, trust, and embodying her feminine.

Kady reminds us of a truth we often forget: you get to do things your way. When things get chaotic, trust the process and tune into what feels good to you. If Kady’s journey inspired you, leave us a like and review and send this episode to a fellow mama or business bestie. It helps more women find the show and feel a little less alone in the juggle. Thanks for tuning in! 

Connect with Kady:
LinkedIn: www.linkedin.com/in/kadyoconnell-kadycreative/?originalSubdomain=au
Website: kadycreative.com.au/
Instagram: https://www.instagram.com/kady_oh/
https://www.instagram.com/kadycreative/
https://www.instagram.com/bookedoutbrand/

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