Behind The Edit
We live in a very edited world and even though editing can be a good thing, Behind The Edit exists to explore what lies behind the edited, the pretty, and the perfectly polished. What goes into crafting beautiful products or building a brand loved by so many? What challenges do entrepreneurs face while growing their businesses? And how do these experiences shape them as human beings? This is a podcast about the real stories behind inspiring local brands. From growing a brand and running a business amidst the uncertainties of COVID-19, to the process of designing products, bringing them to market, and the unexpected life lessons learned along the way. Behind The Edit, uncovers the various paths one can take on this personal and transformative journey. Through a series of conversations, we sit down with South African creators to take a peek behind-the-scenes and gain insight into what it takes for each guest to build — what seems like — a perfectly edited brand.
- Update frequency
- every 13 days
- Average duration
- 47 minutes
- Episodes
- 9
- Years Active
- 2021
Jinae Heyns | Matsidiso
Jinae Heyns's journey to building Matsidiso — an African inspired luxury shoe brand — is in true Behind The Edit style, an unconventional one. Not only is Jinae an American gal living in South Africa…
Karin Rae Matthee | Dear Rae
As the founder of Dear Rae — a handcrafted jewellery design studio based in Cape Town — and one of the first artisanal jewellers in South Africa, Karin Rae Matthee needs no formal introduction in the…
Luke Pedersen | Pedersen + Lennard
Luke Pedersen created his dream job. Due to a lack of product design opportunities in the country, Luke, alongside his university buddy and business partner, James Lennard, founded Pedersen + Lennard…
Jeannine Birch | Coral & Hive
By (quite literally) weaving her past career experience into one business, Jeanine Birch, founder of Coral & Hive, truly makes a dent in the global design industry. Her bespoke natural handwoven rug …
Hannah Lavery | Hannah Lavery
If I could use two words to describe Hannah Lavery, it would be structured creative. Her easy-going demeanour, yet calculated approach to her business and life, oozes through everything she does. Fro…
Tamburai Chirume | One Of Each
Tamburai Chirume was born to be an entrepreneur. With one foot in finance and another in a market stall (literally), Tamburai — alongside her mother Pauline — build their luxury fashion and accessori…
Jeanneke Malan | Mia Mélange
There's something special about Jeanneke Malan, the creative brain behind Mia Mélange — a Stellenbosch-based artisanal weaving atelier. She (alongside her husband, Simon) manages to successfully run …
Katherine-Mary Pichulik | Pichulik
As the founder and creative director of PICHULIK, Katherine-Mary Pichulik is a force to be reckoned with — her intricate jewellery, handmade from utility rope and found pieces, embellish women's ward…
Behind The Edit | Trailer
We live in a very edited world and even though editing can be a good thing, Behind The Edit exists to explore what lies behind the edited, the pretty, and the perfectly polished. What goes into craft…