In this episode of “Behind the Curtain: Data, Marketing, and Entertainment”, we take a deep dive into how data powers the marketing strategies behind your favorite films, shows, and streaming content.
From audience segmentation to real-time analytics, we explore how entertainment giants use data to target the right viewers.
Plus, we reveal how Marvel Studios leveraged data to drive the massive success of “Avengers: Endgame”.
Tune in to discover how data is transforming Hollywood’s marketing game!