Agatha All Along - Breaking Marvel’s Formula and Marketing with Horror and Magic

In this episode, we dive deep into Disney+’s highly anticipated series Agatha: All Along. Join me as I discuss my recent conversation with Kathryn Hahn and Jo Lock, who reveal how this series breaks away from the traditional Marvel structure.

We also explore the brilliant marketing strategy behind Agatha: All Along—from the eerie horror elements to references to classic horror films—and how these tactics are designed to capture the attention of a broader audience beyond just Marvel fans. With the first episode drop being crucial in today’s competitive media landscape, we talk about why creating momentum early is vital to the show’s success.

Whether you’re a Marvel fan or simply intrigued by supernatural storytelling, this episode will give you everything you need to know about why Agatha: All Along is one of the most exciting and genre-bending projects in the MCU. Tune in to learn how Marvel’s risk-taking with horror and fantasy is reshaping their storytelling for Disney+.