Behind the Business of The Dessert Artist (with Rochelle Williams)

Black-owned businesses are very much a part of the food scene in Waterloo region.

Specialty grocery stores, ice cream shops, restaurants where you can enjoy Ethiopian doro wot and Jamaican patties and local bakeries offer delicious dishes and flavours not found in other food businesses.

Rochelle Williams started her baking and cake decorating business in late 2020. Her website explains "the Black perspective," which has helped shape her as a baker and artist. She rebranded her Kitchener business in Dec. 2022 as The Dessert Artist. 

She is also the Young Professional of the Year at Business Excellence Awards 2025

Get a look Behind the Business in Waterloo Region with Ian McLean, President & CEO of the Greater Kitchener Waterloo Chamber of Commerce.