Scaling a cohort-based community using hidden curriculum

Paz Pisarski has cracked the code on growing a cohort-based community business. She has taken The Community Collective from a meetup group to a community membership that had 102 people in its latest cohort.

While most cohort based programs struggle to find customers after the first cohort, her cohort size has been consistently increasing for 5 cohorts.

Her secret? A "hidden curriculum". In this episode, she shares her magic sauce.

This episode is brought to you by Curated Connections - the tool to create automated connections in your community. Check it out at https://curatedconnections.io/

Links and resources:

• The Community Collective - https://thecommunitycollective.co/
• Paz's LinkedIn - https://www.linkedin.com/in/paz-pisarski/
• Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/
• Magic sauce of 25 top community creators - https://beginnermaps.com/

Chapters:

00:00 Intro

02:56 Origins of The Community Collective

05:55 Starting in the Pandemic

08:48 Transition to a Cohort-Based Program

09:55 From free to paid

14:20 Masterclass: How to grow a cohort-based program

17:12 The 3 questions

20:30 Recruiting alumni as hosts

23:22 The hidden curriculum

29:22 Best decision in 3 days

33:30 Reflecting on Community Building

34:02 Steady Growth and Success

35:30 Delivering Unforgettable Experiences

38:00 Discovering Lifetime Memberships

41:21 Scheduling downtimes

46:26 Tech Tools for Community Management

53:48 Team of 45