How to turn a bestselling book into a community business

Stephanie Baiocchi is the community team of one at IMPACT where she manages the membership behind the bestselling book - They Ask You Answer by Marcus Sheridan.

She single-handedly manages a 3,000+ member community, runs masterminds, hosts 2 annual conferences, and creates manages the on-demand course library.

We spend an hour diving deep into her playbook for building a thriving community around a bestselling book.

Resources:

- Curated Connections, the tool to foster authentic connections - https://curatedconnections.io/

- Stephanie’s guide to online community management - https://www.impactplus.com/online-community-management

- They ask you answer book - https://marcussheridan.com/they-ask-you-answer/

- The Membership Economy book - https://robbiekellmanbaxter.com/the-membership-economy/

- The Art of Gathering - https://www.priyaparker.com/book-art-of-gathering

- Stephanie's LinkedIn - https://www.linkedin.com/in/stephaniebaiocchi/

- Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/

- Magic sauce of 20 top community creators - https://beginnermaps.com/

Chapters:

0:00 Intro

04:22 Community Structure and Membership

07:04 The 'They Ask, You Answer' Framework

08:44 Adapting to Market Changes

09:32 Stephanie's responsibilities as a Community Lead

13:29 Favourite communities

17:03 Community platform of choice

19:24 Notification blindness problem

21:34 Getting members to open an email digest

24:36 Creator to community

26:29 Scaling a community

30:08 Free to Paid Memberships

33:17 Hosting Mastermind Sessions

37:03 Challenges with Masterminds

40:28 Anti-lesson for masterminds

41:39 Events and conferences

44:14 Making events memorable

46:07 Don't start with administrative stuff

48:18 Fostering Community Connections

50:34 A strong end