Running Remote is the best case study in building a paid community of practice. Run by Kasia Triantafelo, this is community of 250+ remote work leaders from companies like GitLab, Dropbox, and Zillow who share everything—from compensation strategies to retreat venues.
In this episode, Kasia tells how she slowly shifted the culture of this community over 3 years to the one of radical openness.
We discuss:
• "4 essential touchpoints" for member success
• Co-creating knowledge base with members
• Her strategy for running masterminds
• What it takes to build a culture of trust
If you enjoyed this episode, you should sign up for Beginner Maps to get the "magic sauce" of top creators like Carrie - https://beginnermaps.com/
Resources:
• Curated Connections, the automated matchmaking platform that Kasia uses - https://curatedconnections.io/
• Running Remote community - https://runningremote.com/community/
• Kasia's LinkedIn - https://www.linkedin.com/in/kasia-triantafelo/
• Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/
Chapters:
00:00 Intro
02:52 From conference to community
05:26 Who's in the community
10:13 Masterclass on shaping community culture
13:38 Doing things that don't scale
16:30 "Actionable now" strategy
18:51 Emailing members with questions
22:04 4 essential touch points
24:18 Why People Ops is incredible at community
25:40 Co-creating a knowledge base
31:03 Running virtual workshops
35:48 Engagement Challenges in Remote Companies
36:41 Get togethers with Nini
41:14 Masterminds playbook
47:30 Managing Global Timing and Recruiting
56:15 Marketing and Growing the Community
01:02:21 Building community as a non-expert