How being product-led has helped Murtaza build a passionate community for Heartbeat

Murtaza Bambot is the cofounder and CEO of Heartbeat - an awesome platform for building online communities. It combines the powers of Slack, Notion, Luma, Meetsy, Zoom and other platforms that community builders often need to stitch to get a functioning community.

In this episode we talk about:

00:00 How Murtaza keeps it together when times are difficult

03:40 Favourite communities on Heartbeat

09:34 Heartbeat's community Hearth - how it started and how it helps them

19:47 How Murtaza thinks about hiring as an early stage founder

28:11 Day to day work as co-founder at Heartbeat

36:24 How Murtaza learnt to code even after failing coding classes in college

39:46 Why Murtaza quit building to focus on selling

43:55 How to nail down sales as an introvert

49:53 Homeless but keeping it all together by being mission oriented

58:54 Building your (interconnected) network

01:05:29 Doubling down on what works

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Links and Resources:

• Heartbeat - https://www.heartbeat.chat/


• TOGKnowledge - https://www.joeedelman.com/togknowledge-community


• The Cat and Dog Coexistence Club - https://www.praiseworthypets.com/


• Founding Sales - https://www.foundingsales.com/

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