Frameworks to build a profitable community business

Bri Leever is filled with actionable frameworks for building a profitable community. She has honed them over the years by building communities through her consultancy - Ember Consulting.

In this interview, we explore some of these frameworks. We discuss:

• Why you don't need a huge audience to start a community

• The key differences between "transformative" and "networking" communities

• When to use platforms like Circle vs. Slack for your community

• Strategies for fostering member-to-member connections

• Tips for designing effective ambassador programs

• Top lessons learnt from doing Community Dissections

Resources:

• Submit your fiascos here - https://docs.google.com/forms/d/e/1FAIpQLSetFlKX2aZ3kskqoZiWuOvd5sbs7qOUSScw3Wtk9yxEq93xGQ/viewform

• Use Curated Connections - https://curatedconnections.io/

• Bri’s previous interview where she shares her journey of starting her consultancy - https://youtu.be/URWyR0qKvAg?si=k08Gt7T9qQG_i2V7

• Join Bri’s cohort - https://www.emberconsulting.co/join-community

• Magic sauce of top community creators - https://beginnermaps.com/

Chapters:

0:00 Intro
02:39 About Curated Connections
03:33 Bri's new community
05:47 Balancing Consulting and Community Building
08:19 The Value of Live Sessions in Community Building
10:28 Starting a Community Without a Big Audience
14:28 Designing the community
21:38 What type should you create?
25:34 Circle, Heartbeat, Slack vs Facebook
31:00 When to Invest in an All-in-One Platform
32:16 Choosing the Right Platform for Your Community
34:33 Engagement Strategies for Different Community Types
38:20 Fostering Connections
42:50 Ambassador Programs
50:12 Insights from Community Dissections
55:35 Final Thoughts and Call to Action