Creating a full community events calendar with a team of 2

Clara Ma is the founder of Ask a Chief of Staff, a community membership business that helps Chiefs of Staff level up in their career.

If you are one of her 23k+ followers on Linkedin, you will know how full her events calendar for the community is. So, it came as a shock to me when she told me she and her EA were the only people working on this business.

This episode is a masterclass on building a valuable events calendar in your community.

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Sign up for the free email course where we operators of top community businesses, like Clara, teach you their unique magic - https://beginnermaps.com/

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Resources:
• Connect with Clara - https://linkedin.com/in/clarama/
• Ask a Chief of Staff - https://askachiefofstaff.com/
• Connect with Nityesh - https://www.linkedin.com/in/nityeshaga/

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Chapters:

0:00 Intro
02:04 Who's in her community?
03:48 Origin story of the business
07:10 Is the market too small?
09:18 First 10 → 100 customers
10:36 Charge from the beginning
13:06 Leaning on word-of-mouth
15:38 Posting on LinkedIn to start discussions
19:59 Masterclass on managing an events calendar
26:21 In-person events
28:32 Meet her team
29:42 Selling tickets to community events
33:16 Afraid of community going quiet