Ep. 43 | What to do when your ads just aren't working (A Case Study)

In this week's Saturday Strategy Session, we are diving deep into an actual ad campaign that started out working great then suddenly crashed.  We spent 3+ months working on getting it back up and running... here's a peek into how we did it!

It's inevitable that there are times when your ad campaign may not be working the way you want it to. In this episode, I talk about the process that I follow with my own clients when this happens.

If they aren’t working, then follow this process:
1. Look at the data and figure out what isn’t working.
2. Lower the budget and/or pause the campaign while you make adjustments (but don’t just give up and move on).
3. Focus on improving the messaging first.
4. If you’ve updated the messaging 3-5 times and still not seeing success, it may be time to revamp the offer.

P.S. If your ads ARE working, then slowly scale the budget up by about 20% every 4-5 days.

Check out the September 2021 Case Studies HERE

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]