84 | Goodbye ICA... HELLO Audience Personas

If you've been in the online business for a while now, you have definitely heard the term ICA. We are always targeting our messaging to our ideal customer or client avatar. BUT I'm here to tell you that instead of talking to one person, you should think about personas!

You might be asking yourself...
What are audience personas and how are they different from my ICA?

In this episode I share...

• What an audience persona actually is
• How they focus more on personality and habits of a group instead of hobbies or likes for an individual 
• How to use these personas to create ads that convert 

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]