201 | Matching Your Lead Magnet to Your Audience [A Case Study]

Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. 

Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)

In this episode, we'll chat...

✨  The differences between B2C and B2E audiences
✨ What to do when a traditional PDF lead magnet isn't right for your audience
✨ Three steps to identifying the RIGHT lead magnet
✨ Some of the expected trade-offs with different types of lead magnets including conversion rates and costs per lead

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