113 | Optimizing Your Sales Landing Page - BTS Strategy Session with Heather Cacioppo

In this week’s Strategy Session, I chat with Heather Cacioppo of Full Sped Ahead. 

Together, we take a closer look into Heather’s landing and sales webpage for her mentorship program. After purchasing a template, she was really happy with how the page turned out. However, she now feels like she could be missing something. After this session and with just a few small tweaks, Heather’s pages will be optimized and running very smoothly!

Heather Cacioppo is a self-proclaimed accidental entrepreneur. When the world changed in 2020, she decided that it was the best time to start her business and off she went! From this, Full Sped Ahead was born. First, Heather built her Full Sped Ahead social media, website, and TPT store.  She then decided that a course and mentorship program would be super helpful to all of the teachers who were teaching remotely. Heather’s business grew very quickly. She then built her mentorship program and a digital data collection course to help special education teachers in the field. 

I hope you enjoy this chat as much as I did!

Key Takeaways/Episode Timestamps:

• Pain points and making sure they are embedded in the webpage, but adding a positive twist (06:30) 
• Why the take-action buttons are important and the placement of them (08:38) 
• The importance of bragging on yourself (10:55) 
• The importance of simplicity on the landing page (20:03) 
• Why a scalability plan is important in your mentorship program (24.24) 
• The main page layout for your website (31:00) 

Connect with Heather:
IG: https://www.instagram.com/full_sped_ahead/?hl=en
Website: www.fullspedahead.com
Mentorship Program: https://fullspedahead.mykajabi.com/

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]