107 | Creating A Content Plan That Works - Live Coaching Session with Suzanne Aldrich

On this week’s Saturday Strategy Session, you'll hear an actual coaching session I had with Suzanne Aldrich from Playing Speech!

Suzanne is a licensed Pediatric Speech Language Pathologist and works full-time treating children with speech sound disorders. She also has a TPT store that sells materials to treat speech and language disorders. She loves sharing helpful therapy tips and resources through her social media, blog, and email newsletters. 
 
 On this call, she is seeking guidance on how to be less sporadic with posting new content, as well as putting a solid marketing plan in place.  As we dive more into the conversation, it’s actually clear that Suzanne has a good content plan, but just needs some minor tweaks. 
 
 Tune in to learn about the benefits of having content themes every month (instead of content pillars!), staying consistent with your schedule, and repurposing content. Sharing high-quality content in a way that works well for YOU and your business is what matters, and will go a long way with your people!

I hope you enjoy this coaching session as much as I did!
 

Key Takeaways/Episode Timestamps:

• Suzanne’s background and how she became a TPT seller {2:02}
• Suzanne’s biggest struggle with her current marketing plan {3:24}
• The importance of posting high-quality content to your platforms {9:26}
• How Suzanne is currently creating content for her blog, Instagram and email list {13:40}
• Why you should be repurposing content and not always trying to reinvent the wheel {18:00}
• How Suzanne shows up on social media with stories, reels, and static posts {20:20}
• Suzanne’s 3 biggest takeaways from this strategy session {26:00}

Links and Resources:
IG: @playingspeech
TPT Store: https://www.teacherspayteachers.com/Store/Playingspeech
Website: https://www.playingspeech.com/

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]