Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

Your post-summit funnel game plan creates opportunities to take advantage of the momentum and excitement attendees experience during your virtual summit.  That's why it's essential to plan what will …

In this episode, I share my journey of falling in love with virtual summits and explores the various ways people can engage with them, from hosting to attending. 

After working behind the scenes on ap…

Discover the power of retargeting ads to boost your virtual summit's all-access pass sales and maximize revenue from your event.

While one of the main benefits of a virtual summit is growing your emai…

Ever watched your Facebook ad budget disappear with nothing to show for it? 

You're not alone. 

In this eye-opening episode, I walk you through a recent rescue mission where we transformed a completely…

Strategic funnel planning is crucial for summit success and it starts long before your event goes live or speakers start presenting!

In this episode, I share the three essential funnels every summit h…

Ready to amplify your summit with paid advertising? 

In this episode, we discover the five non-negotiable elements you need before spending a single dollar on ads for your upcoming summit. Skipping th…

For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that actuall…

Behind every successful online summit lies a strategic approach that most hosts discover only through painful trial and error. After supporting over two dozen successful summits across multiple niche…

Getting speakers to promote your summit can be challenging, but understanding why they hesitate and implementing strategic solutions will transform your promotional results and summit success.

In this…

In this episode, we discuss strategic ad budgeting for virtual summit success, with different approaches depending on your experience level and how much you have to budget. 

Through the episode, I bre…

Facebook ad strategies can dramatically grow your summit attendance without wasting money when you focus on the right approaches at the right times. 

While summit registration ads should receive the b…

The success of your virtual summit hinges on a strategic marketing approach that builds momentum at exactly the right times. As a Facebook ad strategist who's guided countless summit hosts to sold-ou…

So, what exactly is a summit?  This episode answers some of the most frequently asked questions summit hosts ask as they're planning their first summit...

1. Why should I host a virtual summit?

2. Shou…

"Before Your Summit" is your tactical guide to developing a comprehensive marketing strategy that balances organic reach, paid advertising, and affiliate promotion for maximum impact. Every Saturday,…

Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. 

Thro…

In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should…

Are you looking to fill your virtual summit with eager participants?  In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive …

Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit.  By working backward from your kickoff date, you ca…

Are you hosting a summit this summer?  Then you'll definitely need a strategic marketing plan.  With careful preparation and planning, you can ensure your summit supports your goals of audience growt…

This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful.

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