093 - Are fancifully named beers Sub Brands?

Points of discussion:

1. Are fancifully-named beers Sub Brands? [BBT Newsletter]

2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series)

3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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