070 - What we got wrong in the Beyond Beer Handbook

Points of discussion:

> The Beyond Beer Handbook

1. We should have expanded the book's scope

2. We should have spent more time explaining how your brewery can (and should) develop a Brand Architecture Map

3. Brand Architecture is an invaluable tool for future proofing your portfolio

4. Sub / Endorsed Brands are a clutch tool for safely expanding your brewery’s brand

5. We didn’t spend enough time on the House of Brands / Hybrid Brand models

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com