069 - When to Jettison Your Brand Equity

Points of discussion:

1. When to Jettison your Brand Equity [Newsletter]

2. If your current look is actively hurting your business

3. If your current identity doesn't accurately represent where you want to take your business in the future 

4. If you're making, or planning to make major changes within your company 

5. If you’re self conscious of your branding or packaging 

6. You're making some Brand Architecture moves

7. Let's discuss a sacred cow: What about losing your current fans through a rebrand?

8. "Don't sacrifice your brewery's future on the altar of Brand Equity."

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

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