049 - How to Future Proof Your Brand

Points of discussion:

1. https://beerbrandingtrends.com/how-to-future-proof-your-brand/

2. Consistency, Relevancy and Advertising $$$ 

3. A compelling point of view and immutable cultural relevance

4. What dragon are you slaying?

5. Cody rocks a grim reaper air freshener?

6. On simple, iconic marks (+ a limited color palette and consistent iconography)

7. And then spend hundreds of millions of dollars on advertising (easy peasy!)

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Learn more at www.craftbeerrebranded.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

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