045 - Sub Brands vs. Endorsed Brands (Sub Brand Summer Ep. 02)

Points of discussion:

1. Sub Brand Summer, Pt. 1: Sub Brands. So hot right now. [Beer Branding Trends Newsletter]

2. Sub Brand Summer, Pt. 2: Sub Brands vs. Endorsed Brands (a closer look) [Beer Branding Trends Newsletter]

3. CODO's 2023 Beer Branding Trends Review

4. The role of the parent brand in Brand Architecture

4. Beverage Brand Architecture Continuum

5. Beverage Extension Assessment Tool (B.E.A.T.)

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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