043 - When to Refresh Your Packaging (Pro Tips)

Points of discussion:

1. Evolution vs. Revolution

2. What is a package refresh?

3. Why (and when) do breweries do this?

4. Common pain points that lead to package refreshes 

5. Common goals and objectives in these projects 

6. On hierarchy and packaging hierarchy

7. What if a brewery has a terrible logo and wants to keep it?

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com