042 - Refreshing Fernson's Packaging (feat. Fernson Brewing)

Points of discussion:

1. Fernson Brewing

2. Beer & Loathing Across the Lonesome Prairie

3. How has Fernson's identity shifted over the last 8 years? 

4. Fernson's thoughts on Brand Voice

5. Monolithic naming vs. Fanciful Names and Sub Brands

6. Why Fernson started naming beers 

7. How this move sets Fernson up for future Line Extensions and Sub Brands

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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