041 - What are Modular Identity Systems?

Points of discussion:

1. What is a Modular Brand Identity System?

2. The "Facebook Problem" 

3. Primary vs. Secondary vs. Tertiary components 

4. Brand Identity vs. Brand Strategy (upstream vs. surface level)

5. Brand Guidelines 

6. These are great for quickly rolling out merch programs.

7. Modular Identity Systems require a deft hand and hawkish editing to be built correctly.

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