036 - How do you differentiate a "boring" brewery?

Points of discussion:

1. Branding a startup brewery, feat. Lost Nomad Brewing

2. Name vs. No name

3. Identity vs. Story & Strategy

4. Positioning (What do you do? For whom? How are you different?)

5. Brand strategy drives the design train (always)

6. What is myth making? And why can't Isaac settle on one definition for it?

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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