033 - Rebranding one of New Zealand's Largest Breweries (feat. Damon from Good George Brewing)

Points of discussion:

1. Good George Brewing's rebrand case study (via Beer Branding Trends Newsletter)

2. Brand Architecture as a deliverable (and to guide new product development)

3. What does the New Zealand craft beer scene look like?

4. How do Kiwi breweries trend forecast? 

5. What did the Good George team want to achieve through this rebrand?

6. On Good George's diverse portfolio.

7. On the 'F*ck Off' 2020 Gin and finding a new brand voice.

8. On non-alcoholic beers and NA products in general.

9. On cider. 

10. Advice for any brewery considering a rebrand.

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

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