026 - So You Bought a Brewery. To Rebrand or Not To Rebrand?

Points of discussion:

1. When (& When Not) to Rebrand Your Brewery [Podcast]

2. Brewery Rebrands vs. Brand Refreshes [Podcast]

3. Rebranding Mission Brewing [Newsletter]

4. Rebranding an Iconic San Diego Brewery (feat. Dan from Mission Brewing) [Podcast]

5. Three Questions to ask ahead of a brewery purchase

6. What are you actually buying?

7. Is there any visual and/or brand equity to maintain? 

8. What is your vision for this brewery?

9. Email Isaac to discuss your brewery's rebrand.

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

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